This was a live project set by pen giants Zebra Pens. The brief was to design a new product line for their sub-brand ‘Arbez’. The line had to consist of a Marker pen and a Ball-point pen. There were four key elements that I had to consider when going through my design process.
1) Innovative ways of using the pen
2) Reflecting my culture
3) An everyday item suitable for the global market
4)Low cost for mass production
A live project with Marks & Spencer. The brief was to design a new type of ‘coffin package’ for their core bacon. I had to adhere to their ‘Plan A’ strategy and make the packaging as sustainable as possible.
Mini-Project: To Design a shampoo bottle with the focus on form and aesthetics.Subconsciously, we all find symmetrical faces attractive. Using this research-proven statement, I thought I would apply this fact to my design. My shampoo bottle, designed for the male demograph, promotes confidence and assurance in its values, and intrigue in its form. The shampoo can be accessed from all four corners and the bottle always looks the same no matter how you hold it.
Mini-Project: To Design a luxury chocolate with the focus on form and aesthetics.
“The inspiration for my chocolate design was derived from the ‘teardrop.’ I wanted my chocolate to convey authenticity, emotion, sincerity and attachment. All of the above characteristics you can associate with a teardrop, not just the form itself, but from the bearer.”
The aim of this project was to use various prototyping equipment and approaches to create a chain reaction system. It was a fairly short project with emphasis on the process rather then the actual quality. I worked with an Arduino and done basic programming which started off the process. This tested my ability to think quickly and creatively, make rapid models and involved a tremendous amount of trail and error.
The three key elements I took from this project was; Basic electronics and programming, logic and rapid prototyping techniques.
The outline of this brief was to create a product that was waterproof. It could be a product that kept its functionality whilst wet or a product that protected internal components. I designed a waterproof shoe light, which can be used on various escapades. Through research, I found a gap in the ‘trekking’ market. (A term I use loosely because I have designed this product to be universal, but lets take it in this context for the sake of argument).
To create a fully functional, working FM radio from one sheet of card. This project tested my ability across several different areas from sketching to manufacturing. I also had to create a brand for my radio, so my brand identity skills had to come out within this project.
The core of this project was about human factors and ethnographic research. It was about me observing people, situations, places and environments. After visiting over 10 different markets across London, looking at spaces and how people interacted with the spaces, people and products around them, I found a niche area (office runner’s) within Borough Market, South East London, which I wanted to explore.
It started from initial concepts and sketches, then to concept development, before getting to prototyping and testing.
The brief was to create a service for the musical ballet ‘The Nutcracker’. It was a group project and my group was given the scenario of a family consisting of a Mother and Father with 2-3 children. Each member in the group was given a sub-category to focus on, my focus was on the Ticketing System.