This was a live project set by pen giants Zebra Pens. The brief was to design a new product line for their sub-brand ‘Arbez’. The line had to consist of a Marker pen and a Ball-point pen. There were four key elements that I had to consider when going through my design process.
1) Innovative ways of using the pen
2) Reflecting my culture
3) An everyday item suitable for the global market
4)Low cost for mass production